The Situation

• Virgin Media a supplier of Broadband, TV and Mobile Services needed to introduce new data models for their Customer Insight. The work had been ongoing for two years using a waterfall approach. With the data models having a high level of ambiguity switching the delivery method to a prototype and iterate approach would accelerate business change. 

The Task

• Work with the Senior Team in the Customer Insight and Technology areas to gain acceptance for using iterative methods for delivery and for communicating on delivery progress.
• Designing from an iterative method using the right Agile principles for the situation.
• Coaching the delivery team to work in a different way and embed new behaviours.
• Lead the cross functional delivery team that included an external supplier of data expertise, internal data analysts, offshore 3rd party software team

Actions Critical to Success

• Moving from waterfall delivery to agile principles with regular bi-weekly deployments
• Coaching the 3rd parties to ensure timely delivery using a new methodology
• Gaining support to working differently with Snr Business and Technology leads

The Result

• Improved the delivery of the benefits by 3 months
• Achieved 10 releases in 7 months in a stable and predictable manner
• Increasing the knowledge of customer behaviour across core products